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USF’s online MBA breaks into Princeton Review top 10
The program is among the best in the country, climbing to No. 10 overall, rising seven spots from last year. USF also secured the top spot in Florida, according to the 2025 rankings.
July 31, 2025Student Success

How AI is revolutionizing travel planning
Artificial intelligence is transforming how people plan travel with personalized, instant itineraries that once took hours to build.
July 31, 2025Research and Innovation

Tourism, sport and entertainment programs merge to form USF School of Hospitality and Sport Management
Launching in fall 2025, the merged school will give students on all three campuses more career pathways and a global perspective on the interconnectedness of hospitality, tourism, sport and entertainment.
July 30, 2025Student Success

From classmates to soulmates: Three years, two degrees and one happily ever after
Jacqueline Benavides and Kyle Kelly met in 2022, the first year the online DBA program was offered at USF. The program gave them a path toward academic growth and, unexpectedly, toward each other.
June 30, 2025Campus Life

Why USF researchers say fake online reviews still fool consumers
The research investigates a key question: Are consumers naturally skeptical of online reviews or do they tend to believe them? The answer stems from what psychologists call a “truth bias.â€
June 9, 2025Research and Innovation
The successful partnership between the USF Muma College of Business and Tampa Bay Wave is helping establish the region as a thriving hub for financial technology – attracting startup founders from across the nation who have generated millions in revenue while creating hundreds of jobs.
May 21, 2025Community Partnerships

Behind the horns: Meet the USF students who were Rocky D. Bull
For years, they hid in plain sight, lifting spirits and energizing crowds as the university’s beloved mascot, Rocky D. Bull. Now that they’ve graduated, three Rockys are allowed to take off the mask and share what it’s really like to be the face of USF.
May 12, 2025Student Success, USF Athletics

USF alumni drive AI classroom innovation with virtual assistants for K-12 teachers
With support from USF alumni, a USF graduate is revolutionizing education through her company that uses artificial intelligence to create personalized learning experiences for students.
April 9, 2025Community Partnerships, Cyber/AI, Student Success

How employee cohorts influence newcomer retention, especially among Gen Z
Job hunting is contagious, according to a new study led by USF. When a workplace cohort starts looking for new opportunities, newcomers often follow suit.
April 9, 2025Research and Innovation

U.S. News & World Report ranks USF a national leader for dozens of graduate programs
The Âé¶¹ÊÓÆµ has 31 graduate programs ranked in the top 100 nationally by U.S. News & World Report, including 15 in the top 50 and five in the top 25. With standout programs such as industrial-organizational psychology, criminology and rehabilitation counseling, USF continues to rise as a leader in graduate education and research excellence.
April 8, 2025Student Success, University News
As tax season heats up, USF Accounting Professor Mike Sinclair breaks down why filing taxes is essential – and debunks common myths and costly mistakes to avoid.
April 7, 2025Research and Innovation
Nearly two dozen students received their certificates of completion for the USF Brewing Arts program. It’s a collaboration between the College of Arts and Sciences, Muma College of Business and local and national breweries.
April 4, 2025Community Partnerships, Student Success