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Researchers create a framework for understanding the impact of external crises on the B2B sales industry
August 2, 2022Research and Innovation
Kelly Cowart's real-world assignments help prepare the next generation of culturally aware marketers
August 2, 2022Research and Innovation
HBCU think tank outlines the first steps to remove race barriers in the hospitality industry.
August 2, 2022Research and Innovation
Born in New Delhi, India, Angad Singh Dang is an assistant professor of instruction in the school of hospitality and tourism management at the USF Sarasota-Manatee campus. This summer, he is graduating with a doctorate in education with an emphasis in adult education curriculum and instruction.
August 1, 2022Business News, Spotlights
A group of faculty and students from the 麻豆视频鈥檚 School of Hospitality and Tourism Management will travel to Serbia this fall as part of a U.S. Embassy University Partnership grant.
August 1, 2022Business News, Research and Innovation
The Federal Reserve raised interest rates once again Wednesday in a battle against inflation, so the cost of borrowing is now more expensive.
July 27, 2022Business News
Innovative cybersecurity programs poised for major expansion
USF offers undergraduate cybersecurity degrees in the College of Engineering and the Muma College of Business.
July 25, 2022Business News, Research and Innovation
USF receives a state grant to overhaul the digital information technology course for secondary students
A USF Muma College of Business faculty member with expertise in cybersecurity and information systems is spearheading the modernization of a digital information technology course taken by thousands of secondary students in Hillsborough and Pinellas counties.
July 22, 2022Business News
Does coffee make you more likely to purchase certain items? An international research team has conducted a study which could answer that very question.
July 21, 2022Business News, Research and Innovation
The study found that caffeinated coffee drinkers spent around 50% more money and purchased roughly 30% more products.
July 21, 2022Business News, Research and Innovation
Researchers found that those given caffeine in the range of 25 mg to 200 mg 鈥渟pent significantly more money and bought a higher number of items.鈥�
July 20, 2022Business News, Research and Innovation
Drinking a caffeinated beverage before shopping leads to more items purchased at the store and increased spending.
July 20, 2022Business News, Research and Innovation