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People who drank a complimentary espresso drink just prior to heading into retail stores spent about 50% more money inside than people who drank decaffeinated coffee or water, according to a study recently published in the Journal of Marketing.
September 13, 2022Business News, Research and Innovation

HUSTLE competition offers USF students start-up experience in "extreme form of experiential learning"
Enterprising students interested in entrepreneurship have a unique opportunity to run their own kiosk food vendor business and earn up to $75,000 in cash prizes in the HUSTLE competition. The runner-up prize is $25,000.
September 13, 2022Business News, Entrepreneurship
We don’t have a lot of serious wave activity here on the Gulf coast; most of the big rollers are on the Atlantic Ocean side, especially north of Florida.
September 12, 2022Business News
A study suggests that having a beverage with caffeine before shopping may lead to more purchases
September 9, 2022Business News, Research and Innovation
As developers toil to turn the former Tri-County Mall into an upscale apartment community, a city and bank in Kazakhstan are asking a federal judge in New York to help them recover $30 million lost at the mall in a 2013 money-laundering scam.
September 6, 2022Business News
Students can earn a bachelor's degree in hospitality management from the USF Muma College of Business. The new offering will create a talent pipeline to fill jobs in the local tourism industry.
September 1, 2022Business News
The housing market is starting to level off despite high demand and record prices in Tampa Bay, according to real estate experts.
September 1, 2022Business News
The Professional Weekend MBA at the Muma College of Business is among the graduate programs seeing growth as it kicked off a newly redesigned hybrid model. Students attend in-person classes once a month and classes are also offered online to accommodate busy professional schedules.
August 31, 2022Business News
Tampa was ranked the ninth-most-overpriced housing market in the country.
August 30, 2022Business News
More and more financial technology startup companies are setting down roots in Tampa Bay, and innovators said they believe the area is becoming a hub for the industry.
August 29, 2022Business News

USF Muma College of Business awards record-breaking $900K in scholarships at 2022 Scholarship Luncheon
After a two-year, pandemic-induced hiatus, the annual Âé¶¹ÊÓÆµ Muma College of Business Scholarship Luncheon re-emerged with a fluttery, inspirational metamorphosis.
August 26, 2022Business News, Events, Honors and Awards
Michael Wiemer is here to shepherd the growing momentum around the space and will serve as USF's inaugural director of its newly-created fintech center.
August 26, 2022Business News