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Boasting about specific nutrients is one way companies can mislead while still being honest. Touting the lack of a nutrient, like gluten, doesn’t necessarily mean a product is good for you. "Those buzzwords get us, and those words change over time," said Dipayan Biswas, a USF marketing professor.
May 15, 2025Research and Innovation
The U.S. trade war has caused shipping to come to a near standstill at ports along the West Coast. Its affects will have a ripple effect across multiple industries. USF's Supply Chain Innovation Lab director explains the impact of the tariff wars on long-haul truckers.
May 14, 2025Business News, Research and Innovation

Innovation in Online Design and Teaching Award highlights creative faculty approaches - USF Innovative Education
Brianna JeeWon Paulich, an associate professor in the School of Marketing and Innovation, was honored for her work alongside learning designer Chad Garcia for the Marketing Research course.
May 6, 2025Honors and Awards

Founders in Finance: Two students named Dean’s Advisory Board Leadership Award recipients
Cynthia Tang and Juliana Camargo Torres were named 2025 honorees. The award recognizes exceptional scholars and leaders within the Kate Tiedemann School of Business and Finance.
May 6, 2025Business News, Entrepreneurship, Honors and Awards
Some students leave college with a tight-knit circle of friends, others with impressive resumes. Twin sisters Cherish and Unique Alston are walking away with that – plus thriving startups and thousands of dollars in awards to fuel their journeys.
May 5, 2025Entrepreneurship, Spotlights
Seckin Ozkul, director of the USF Supply Chain Innovation Lab, discussed which industries and products are most vulnerable to shortages.
May 5, 2025Business News
First-generation student Alison Frate graduates magna cum laude from USF Sarasota-Manatee, using mentorship and Honors College opportunities as stepping stones to New York Law School.
May 2, 2025Business News
Accounting graduate Fummy Nguyen leaves USF Sarasota-Manatee as Homecoming King and Student Organization Leader of the Year, enriched by campus relationships that transformed his university experience.
May 2, 2025Business News
The part-time MBA program at the Muma College of Business climbed to No. 38 in the nation, up from No. 53 the year before. Eric Douthirt, director of MBA programs, attributed the rise to program redesign, increased admissions standards and strong faculty engagement.
April 29, 2025Honors and Awards

Trustees approve updated USF stadium plan, paving the way for full construction to move forward - USF News
Check out USF’s latest rendering for the stadium and learn more about how construction is ramping up – putting it on track to open in fall 2027.
April 29, 2025Business News

USF Bellini College of Artificial Intelligence, Cybersecurity and Computing to ignite Tampa Bay’s tech talent - USF News
Launching this fall, the Bellini College of Artificial Intelligence, Cybersecurity and Computing will supply a pipeline of students ready to specialize in critical areas throughout Tampa Bay and beyond.
April 28, 2025Research and Innovation

Powering dreams together: USF Muma College of Business unveils 10-year strategic plan
The plan is a blueprint that introduces the college’s new vision, mission, and values and reflects the goals of the Muma community on all three USF campuses. Its strategic priorities focus on student success, impactful research, community engagement, and expanded reputation.
April 28, 2025Business News