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Despite growing awareness of fake online reviews, a new 麻豆视频 study finds that consumers still overwhelmingly trust what they read鈥攅ven when they shouldn't.
June 5, 2025Research and Innovation
In an age where digital interactions dominate consumer decision-making, the trustworthiness of online reviews has become a critical concern for both researchers and the general public.
June 5, 2025Research and Innovation
The article, 鈥淭he Illusion of Authenticity in Online Reviews: Truth Bias and the Role of Valence,鈥� was recently published online in the premier journal, Information Systems Research. Co-authored by Dezhi "Denny" Yin, an associate professor at USF Muma College of Business, the article examines how consumers make judgements about whether online reviews are real or fake.
June 5, 2025Business News
From trust to doubt: Why fake online reviews still fool consumers
The research investigates a key question: Are consumers naturally skeptical of online reviews, or do they tend to believe them? The answer lies in what psychologists call a 鈥渢ruth bias.鈥�
June 4, 2025Business News, Research and Innovation
Florida's construction boom is uncertain as developers face tariffs. Some may pause projects, while others stay optimistic about market demand. Among those weighing in on the issue is USF assistant professor Seckin Ozkul.
May 30, 2025Business News
Christine Andrews, an associate professor at the USF Muma College of Business, contributed expert commentary on budgeting fundamentals, offering insights into both the benefits and downsides of maintaining a budget.
May 29, 2025Business News
Online travel agents are to analog travel agents what Amazon is to department stores: you can get similar stuff, but the former leverages technology to scale up.
May 26, 2025Business News, Research and Innovation
Johnson, who is enrolled in the Vinik Sport & Entertainment Management program within the Muma College of Business, was one of 11 student-athletes nationwide to earn a postgraduate scholarship from the McLendon Foundation.
May 23, 2025Business News, Honors and Awards
While Shubham Jaglan knows he's not escaping the "India's Tiger Woods" moniker any time soon, this week he simply wants to be known as a USF senior as he plays for the Bulls for the final time.
May 22, 2025Business News
Approaching its fourth year, the Fintech|X Accelerator has drawn startup founders from across the United States and around the world who have gone on to generate millions in revenue while creating hundreds of jobs.
May 20, 2025Business News
The panel "Mega-events and the Making of a Sports Destination: Leadership, Community, and the Business of Hosting" featured three of the pioneers and icons of the sports events business.
May 20, 2025Business News, Events
USF's Muma College of Business reported over 30 staff hours saved per month, with a 59% click-to-conversation rate and over a third of chats in Assistant resulting in referrals to student ambassador conversations.
May 16, 2025Business News