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summer travelers

How AI is revolutionizing travel planning - USF News

Artificial intelligence is transforming how people plan travel with personalized, instant itineraries that once took hours to build.

August 1, 2025Business News, Research and Innovation

omba ranking top 10

USF’s online MBA breaks into national top 10, says Princeton Review

The program is among the best in the country, climbing to No. 10 overall, rising seven spots from last year. USF also secured the top spot in Florida, according to the 2025 rankings.

July 31, 2025Business News

wolf branch brewery

USF Brewing Arts student lands brewing role, class brew heads to Ulele

Jonathan Ruiz is part of the current class of the USF Brewing Arts program. The cohort's collaborative beer project, a Guava German Gose, will be piloted at Ulele Brewery in Tampa.

July 30, 2025Business News

School of Hospitality and Sport Management

Tourism, sport and entertainment programs merge to form USF School of Hospitality and Sport Management

Launching in fall 2025, the merged school will give students on all three campuses more career pathways and a global perspective on the interconnectedness of hospitality, tourism, sport and entertainment.

July 29, 2025Business News

Group photo at Amgen's summer camp

USF, Amgen empower teens through entrepreneurship camp

Tampa teens are getting a head start in STEM and entrepreneurship. From pitching business ideas to learning from Khan Academy's Sal Khan, these students are building skills — and confidence — for the future.

July 28, 2025Business News, Entrepreneurship, Events

A wide shot showing the crowd and stage at the 2025 AIB conference.

USF professor presents research on automation and foreign investment at AIB conference

The team examined how rhetoric around reshoring — when companies bring manufacturing and production operations back to its home country — aligns with corporate behavior in the automotive industry.

July 25, 2025Business News, Research and Innovation

group picture from bulls finance summer camp

High schoolers explore stocks, fintech and investments at USF’s finance camp

In its second year, the Bulls Finance Summer Camp covers topics like personal finance, investments, corporate finance and fintech through a mix of interactive lectures, collaborative projects, and industry tools.

July 24, 2025Business News

In August, Sarah Combs, a USF Muma College of Business alumna, will depart after 15 years in leadership roles to become CEO of Metropolitan Ministries.

July 23, 2025Business News

Despite growing awareness of fake online reviews, a new research article finds that consumers still overwhelmingly trust what they read—even when they shouldn’t.

July 17, 2025Business News, Research and Innovation

Ed Tomlinson, interim director for the new School of Management

USF Muma College of Business creates a new School of Management

The School of Management will be the business college's seventh school, bringing the college's existing management-related programs and management faculty under one academic roof.

July 16, 2025Business News, Entrepreneurship

Discover how research by USF’s Amit Chauradia is reshaping how companies onboard new talent. His latest study reveals that new-hire cohorts can significantly boost retention — or lead to mass departures if not handled carefully.

July 8, 2025Business News, Research and Innovation

Balancing a full-time role as a principal security engineer while launching his own consulting firm, Richard McFarlane credits the flexibility of USF’s online MBA program for supporting his professional and entrepreneurial growth.

July 3, 2025Business News

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Welcome to USF Muma College of Business news. We are dedicated to sharing compelling stories about our innovative research, outstanding faculty, staff, and students, and significant accomplishments from all three campuses. Here we are one college, six schools, and all business.