麻豆视频

Lydia Hanks

Professor and Director, School of Hospitality and Sport Management
lydiahanks@usf.edu 
Campus: Sarasota-Manatee
Room: SMC A319

Lydia Hanks is the director of the School of Hospitality and Sport Management at the 麻豆视频. She joined the Muma College of Business in the summer of 2025, coming from Florida State University, where she was a professor in the Dedman College of Hospitality.

Hanks had been with Florida State University since 2012 and served as the J. Willard Marriott, Senior Professor of Hospitality Management. She held leadership roles in strategic planning, curriculum development, and faculty evaluation. She also founded and directed the "Food and Wine in Tuscany" study abroad program and played an active role in student engagement and industry partnership development.

Hanks earned her PhD in hospitality management at Penn State University. Her research focuses on consumer behavior, artificial intelligence in hospitality, and hospitality virtue. She has published extensively in leading hospitality journals and regularly presents at international conferences.

Teaching

• HFT 3240 Managing Service Organizations
• HFT 4253 Lodging Operations

Research

• Line, N., Hanks, L., Njeri, M., & Mody, M. (2025). Expanding the domain of hospitality research: The hospitality virtue scale. International Journal of Contemporary Hospitality Management.
• Suess, C., Hanks, L., Dogru, T., Mody, M., & Youssef, O. (2025). Third-party social support and the sense of not feeling alone, coping and healing: Healthcare traveler experiences in hotels and Airbnbs. International Journal of Contemporary Hospitality Management.
• Suess, C., Legendre, T., & Hanks, L. (2024). Biophilic Urban Hotel Design and Restorative Experiencescapes. Journal of Hospitality and Tourism Research.
• Bilgihan, A., Hanks, L., Line, N., & Mody, M. (2024). Hospitality Marketing Research: Bridging the Practical Gap. Inter.
• Njeri, M., Line, N., & Hanks, L. (2024). Modeling multidimensionality in hospitality and tourism research: Exploratory higher-order factor analysis. Journal.